UFC and Zuffa Boxing Announce New Partnership with That Prize Guy

UFC and Zuffa Boxing Announce New Partnership with That Prize Guy

UFC and Zuffa Boxing have officially named U.K.-based online competition platform That Prize Guy as a new marketing partner in a deal that will see the brand featured at major combat sports events.

The partnership begins with ZUFFA BOXING 10: McKenna vs. Oliha, scheduled for August 8 at Dublin’s 3Arena, where That Prize Guy will serve as the event’s presenting partner. Its branding will appear throughout fight week and inside the boxing ring on fight night.

The agreement also extends to selected UFC events, with That Prize Guy receiving visibility inside the Octagon, broadcast exposure during main card fights, and promotion across UFC’s digital and social media platforms.

UFC officials described the collaboration as a move to enhance fan experiences, while That Prize Guy said the deal marks a major milestone for the growing brand.