Kylie Jenner Stuns in $50m Diamond Bra at Victoria’s Secret Fashion Show

Kylie Jenner Stuns in $50m Diamond Bra at Victoria’s Secret Fashion Show

Kylie Jenner made her Victoria’s Secret runway debut on Sunday in Los Angeles, wearing a diamond-encrusted bra valued at $50 million as the lingerie brand revived its famous Fantasy Bra.

The appearance marked the return of the luxury creation to the fashion show for the first time since 2018, placing Jenner at the centre of this year’s presentation.

Designed by luxury jewellery company Jacob & Co., the bra featured 91 large white diamonds, each weighing between five and 18 carats, with a yellow diamond exceeding 75 carats at its centre.

According to CNN, 15 artisans spent more than 1,000 hours creating the elaborate piece, making it one of the most expensive Fantasy Bras presented by the brand.

Victoria’s Secret introduced the Fantasy Bra in 1996 as a showcase for elaborate lingerie decorated with precious stones, establishing it as one of the company’s most recognisable fashion features.

German supermodel Claudia Schiffer was the first to wear the creation during a photo shoot, while Swedish model Elsa Hosk became the last model to present one on the runway in 2018.

Those earlier designs were reportedly valued at approximately $1 million each, placing Jenner’s $50 million piece far above their prices and giving the revived tradition a spectacular return.

The Los Angeles event attracted several high-profile guests, including Timothée Chalamet, Kris Jenner, Nicole Kidman and Dylan Sprouse, while established models and emerging talents shared the runway.

Bella Hadid opened the presentation wearing green floral wings, while Adriana Lima made her 21st appearance for Victoria’s Secret, reinforcing her longstanding association with the lingerie brand.

The model lineup also featured Candice Swanepoel, Joan Smalls, Paloma Elsesser, Alex Consani, Gigi Hadid and Alessandra Ambrosio, alongside other familiar faces from the international fashion industry.

Music formed another major part of the show, with performances from girl group Katseye, rapper Megan Thee Stallion and singer Tate McRae, who introduced her new single, “Housewife.”

Backstage, model Alex Consani praised the lighter wings used for the presentation, saying the change allowed models to walk more freely during the runway showcase.

The company also announced Solange Omon as the winner of Angels Among Us, a YouTube reality series designed to discover a new model through an open casting competition.

The programme was spearheaded by Adam Selman, who assumed the role of Victoria’s Secret chief creative officer in April 2025 as the company continued efforts to reshape its fashion identity.

Victoria’s Secret has faced years of criticism over its traditional beauty standards and limited representation of women, prompting changes in the models featured during its fashion presentations.

The brand introduced plus-size and transgender models during its 2024 comeback show, although some critics questioned whether those changes represented meaningful progress or merely an effort to improve its public image.

In early 2026, chief executive Hillary Super told Fortune that the company wanted to pursue diversity without appearing performative or treating representation as a checklist.

Jenner’s appearance and the return of the Fantasy Bra highlight Victoria’s Secret’s continued reliance on high-profile celebrities, luxury fashion and elaborate runway productions as it adapts to changing audience expectations.